How to Gain Instagram Followers That Stick Around!

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This article first appeared on Pretty & Petit in January.

Contrary to popular belief, Instagram is not an easy business. Amongst the meme pages, the self-obsessed 12 year olds and the Russian spambots lie real people who are interested and passionate about your content. The only problem you have to get around, is finding them, and keeping them interested. I used to notice that my follower count was volatile and I would lose 5 people overnight for no apparent reason, now I only ever notice the odd person unfollowing and I can put that down to one thing only…


My Instagram pre-overhaul… as you can see there was no over-riding aesthetic style, and the whole thing looked messy and a bit crap!

I used Instagram (@louisagrogers, if you’re curious) for a long time without taking any notice of aesthetics: I guess you could say that I used it for its’ intended purpose, as a real-time photo-sharing app with an emphasis on the social! However as I became more serious about my blog), I realised that if I was going to gain a decent number of followers on Instagram like my influences @Helibells and @LisaMcconniffe (amongst many others!) I was going to start making sacrifices.


My Instagram pre-overhaul… Once you realise how important the cohesive feed of images is to followers, not just individual photos, it’s a lot easier to use Instagram more wisely and make your whole feed look awesome and appealing.

I stopped posting random, funny moments with friends and only posting from my camera roll. I started considering using the same filters for every post to keep things quite coherent (Ps. I use Clarendon, that’s mine now, no touching) and making sure any images I post fit my colourful, slightly vintage, slightly funny aesthetic.

I do make the odd exception for a hilarious meme because they are uber-shareable, people always tag there friends in them, thereby increasing your visibility and I think humour and fashion should be placed together more often!


My Instagram post overhaul… My new approach is still as quirky and varies, but I make sure to use similar colours and filters throughout to keep things relevant. I can thank this change of attitude for all my new followers!

I now wholly understand why many bloggers have separate blog and personal Instagram profiles, as the ultra-curated content of influencers who have over 10,000 followers is often very glossy and impersonal, almost business-like, and I understand them  wanting to retain Instagram for those fleeting, semi drunk moments with friends that we all used it for back in 2012.


My Instagram post overhaul… I even feel happier looking at my feed when it’s nicely composed!

Curating your Instagram may be upsetting at first, and I still sometimes hate how disciplined I’ve become, especially when I upload a photo that I think will fit and it suddenly throws off the entire photo-feed with the wrong colours or composition, but it does pay off. 

I had about 300 followers on Instagram for the first year and a half that I used it. Since changing to a more carefully considered use of the app, and hashtagging mercilessly in my comments (yes, I’m that girl – but it works) I have garnered over 600. This number is by no means impressive or putting money in my bank account, but I think it does prove that anyone is capable of gaining followers and therefore exposure by making a very simple choice.

So what will you do? Do you want to keep Instagram as a platform as light-hearted and spontaneous as Snapchat? Or are you looking to boost awareness of your blog and personal brand by stepping up your #instagame? Let me know in the comments section below!


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