Getting Your Tits Out in Magaluf Does Not Make You Sexually Liberated

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Allow me to add some conditions to this premise: you are in a bar, club or other public space. You are participating in a drinking 'game' or dancing organised by the venue or by holiday 'reps'. You may or may not be intoxicated, and/or on drugs. You get undressed, you flash, or you participate in sexually explicit and demeaning games. You probably feel forced into this by the expectant audience of intoxicated holiday-goers, and you will be encouraged by promises of cheap alcohol and you will be tipsy and pressured enough to not stop yourself when you normally would.

Of course I do not believe that everyone who takes part in these can be described as an unwilling victim, but the potential repercussions for these girls upon returning home are greater than they are for their male counterparts. Many bars will go to great lengths to publicise female nudity in their venues, thus increasing attendance, and yet men who expose themselves are often escorted off the premises and certainly not advertised with the intention to 'draw in the punters.'

Women are offered 'incentives' that are directly proportional to the amount that they are willing to expose themselves. The women taking part in these games are immediately vulnerable due to the sexual double standard that only seems to be getting more pronounced, so whilst men may be heralded as 'lads' (Although I'm not sure what's so impressive about wearing a tank top and having a shit tattoo), the women are immediately 'easy,' and as the term implies, 'easy targets' for sexual advances, no matter how intoxicated they may be. In these situations, consent is not only a concern but an extremely problematic issue as many tourists become inebriated to the point of not remembering what happened the night before.

This participation in organised highly sexualised activities is not 'sexual liberation' or 'sexual expression' - this behaviour is simply pandering to and reinforcing the narrow minded sexuality promulgated by the male gaze and lad culture (which may as well be Magaluf's official religion), in which women are expected to be completely shaven, tanned, large breasted, curvy, dressed skimpily, and gyrate on poles.  They are expected to have the "perfect" body, and those who don't conform to these expectations but participate are often ridiculed and derided. Is it really the case that girls must act like strippers and porn stars for attention? In my opinion there is a gulf of difference between dancing in a bar with a group of friends, however sexually, and taking on the role of living sex doll for male tourists who throw you around and hump you and touch you for the sake of 'winning the game.'

Let us not kid ourselves that these games are created to pander to both men AND women: one would never see a game being played in these bars in which men have to perform sex acts on as many women as they can, whereas the reverse is standard procedure. Women are led to believe that they will be seen as the 'life and soul of the party' if they participate - As one holiday rep in Sunny Beach, Bulgaria put it 'I don't min getting my tits out if everyone is being shy at first... that usually gets a cheer from the crowd.'

This is an atmosphere of considered sexual coercion, which rewards vulgar behaviour with cheap alcoholic drinks and simulated 'respect' from other bar-goers who may 'admire your bravery' but then call you a 'dirty slag' behind your back. And let us not forget that in the era of the smartphone, a drinking game at a bar can quickly become a viral sensation and contrary to what many may think - what happens on holiday doesn't necessarily stay on holiday.

These games did not arise out of a cultural vacuum: Demand is clearly there, and millennial culture clearly encourages excessive drinking and what were once intimate acts to be performed in public. Internet pornography has become so pervasive, and binge drinking culture so widespread, that these holiday resorts seem to tourists as the place where they can abandon their 'stiff upper lip' and give in to the debauchery they would like to act out in Britain, but don't for fear of judgement or even arrest.

As increasing numbers of British tourists descend on towns in Spain, Bulgaria and Greece to indulge in club culture. These games may purport to encourage an atmosphere of sexual openness and fun, yet every time a video depicting sex acts being performed is leaked to the British press, it is always the girl involved who is the described as 'shameless' by journalists and by the male holidaymakers who also took part in the X-rated activities. Girls come out of these holidays branded as sluts, men are simply 'legends' or 'lads.'

Brits are behaving in this manner on holiday because businesses know that they can make easy money off a sexually charged drinking atmosphere. But, by participating in these activities, whether willingly or having only been convinced by litres of dutch courage and peer pressure, they are also perpetuating the laddish culture that feeds the insecurities they came to Magaluf to escape in the first place.

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